Sony Bravia 40" 1080p Flat-Panel LCD HDTV

Fast action on an LCD TV doesn't get better than this. Thanks to the Motionflow 240Hz refresh rate, the 40" Bravia KDL-40XBR9 delivers an incredibly smooth, sharp, and fluid picture. And colors seem to leap off the screen due to Sony's Live Color Creation technology. Reds are deeper and greens more lush, resulting in overall color reproduction that's more natural and vibrant.