Success Stories - Bexel Delivers NBA Cavaliers 3D HD Experience
The first-ever 3D HD live game in pro sports was shown to the public at Game 2 of the NBA Finals, played in San Antonio, Texas before 14,000 Cavaliers fans at the Quicken Loans Arena. “The experience was amazing” says Craig Schiller, Director of Bexel’s live event unit, “the excitement of watching the game and making viewers feel as if they were sitting courtside! We were proud to be a part of it.”
“The NBA is always exploring new and innovative ways for fans to consume our game,” said Steve Hellmuth, Senior Vice President of Operations and Technology for the NBA. “After the success of our collaboration with Bexel, PACE 3D and Sony at the 3D HD viewing parties during NBA All-Star, we were excited that the Cavaliers and owner Dan Gilbert now wanted to provide their fans with this unique opportunity to view The Finals.”
Evertz was selected by PACE 3D Technologies, a leader in digital 3D, to provide the sync generators, distribution amplifiers and new JPEG-2000 compression equipment necessary for pixel perfect timing used in 3D HD technology. “Working in conjunction with Bexel Broadcast Services, the leading broadcast equipment rental company in the USA, Evertz equipment successfully managed two streams of information and delivered a perfectly synced 3D viewing experience to Cavaliers fans” said Joe Cirincione, Director, West Coast U.S. Sales and Service for Evertz.
“Not only does Evertz provide the right products, they offer unmatched support and service,” said Johnny Pastor, Technical Operations Manager for Bexel Broadcast Services. “Evertz listens to their customers and their products and service reflect that commitment.”

