MEET BOB BURTIS ...the VP Sales for National City Media Finance. Bob has been financing the media industry since 1983. “I have been on the vendor side, the customer side the lending side and the equity side. There has been constants throughout the entire period; the customers struggle to keep up with the rapid developments in technology, demanding customer requirements and the ability to budget and plan properly. The obsolescence factor has accelerated rapidly. Working with the senior management and employees at Bexel has been a pleasure. There is an enthusiastic corporate culture of pride, service and dedication, a “swagger” throughout the company that BEXEL is going to do the best for their customer and be a positive force and leader I in the industry…”

“Everyone is upbeat; I was really impressed with my first dinner with the Bexel sales team. Most of the people at the table were proud that they were with the company for more than twenty years ...when was the last time you heard that? Then you walk through the Burbank facility and see the extensive Quality Control Process as they make sure every piece of gear goes out at peak performance... 24/7/365 support is REALLY there! Bexel makes the extra effort and has a leading role in every technology event in the industry - constantly listening and learning from their industry and customer needs…"

Here are two examples of the type of Bexel / National City teamwork that can serve your ongoing capital needs:

(1) The sales team of a production company has just announced a new contract and the CFO of that company has that “Deer in the Headlights” look for Capital Equipment. Bexel and National City have listened to the industry and developed financial products to accommodate those needs. We can customize and operating lease to the length of your contract. If the contract renews buy or refinance the equipment, if it does not turn it in. There are tax advantages to this approach…

…and, further savings!

(2) We benefit from Bexel’s experience in developing services for the industry, there are times when it is smart to own and smart to rent. Then there is the time in the middle when a customer has a two to four year contract for a high end sports production. It requires a large capital investment in cameras lenses and software. Combining the resources of Bexel and National City we can provide an affordable operating lease where the customer is not stuck with that equipment if the contract is not renewed. This can also be used to support production of “A” venues where the equipment has to be on the forefront of the technology curve.

And now, a parting shot from Bob Burtis:

“There are four BIG WORDS that are going to become more prominent…

BUDGET, PRICE, TIMING and AUTHORITY…

National City and Bexel have developed manageable and affordable solutions that you can count on…”

Have a Great Day!

Bob Burtis
Office: 973-206-9320
Mobile: 973-951-3969
bob.burtis@nc-4.com

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