This overview was designed as a walking tour of our website - a guide to the most general (and obvious) features, as well as a look at the more subtle ones.

As you scan the site, you will see that we have organized it in the same way that we have organized our business. The blue navigation bar (see top of this page) is constant throughout the site and, in the simplest way, depicts exactly what the world needs to know about Bexel.

From left to right, we RENT television production equipment (video, audio and fiber), we SELL television production equipment (used video, new audio and new fiber), we display all of our latest success stories in NEWS and we invite all to interface with our specialists in CONTACT. Here is more detail"¦

RENTALS is the story of our main line or core business - the rental of high-end broadcast equipment delivered by our network of offices and live event specialists. Add to this our two unique subsidiary brands - the specialists that bring you sound for television (Bexel ASG / Audio Specialties Group) and fiber optic technology to tie the entire production together (Bexel BFS / Broadcast Fiber Solutions) and you have our entire rental organization represented.

SALES is your introduction to our smaller sales units, organized by subsidiary brand name. Bexel BVG for quality used equipment sales, the sales group of Bexel ASG for new audio product sales (including Calrec) and the sales group of Bexel BFS for the sale of new fiber products.

NEWS is the most dynamic section of the site, often updated daily. It is the electronic space where we post all of the current Bexel Buzz - the most meaningful news stories and industry press releases.

CONTACT is the most frequently hit visit on the site proving that, even in cyber space, humans need to make contact with other humans - for technical advice and deal closing. This is the most efficient way to reach our key people and the network of offices.

Although the home page may seem full of options to navigate the site (the quick hit, highlight shortcuts in the center, the four "˜advertisement' buttons below that, the Hot News Headlines ticker and the main company directory footer organized into six columns of service listings that serve as a site map appearing across the bottom of every page - all take you to the same places), the blue top navigation bar is your fastest and easiest way to get right down to the basics of our business.

Finally, in very small print, under the company directory at he bottom of each page, you will find a section called Ad Archive. This is where we store all of our collateral material (from a variety of national and local campaigns) in pdf format. You can pull up any ad or brochure, postcard or email message and download the full piece for review or use in the field.

When we engaged in the total re-branding of Bexel (2007) it was clear that the ten years of acquisitions, logos, slogans and opposing color schemes needed to amalgamate into one solid image under one market-facing brand name. The strategy was simplicity - take all the years of legacy from the various business combinations and make a single, simple yet powerful statement. Business consolidation: It's all Bexel Broadcast Services now.

Bexel is a member of The Vitec Group plc.