Alliance Digital and Bexel have formed a strategic alliance to leverage each other's equipment, technical expertise, and strong market standings. While the two companies remain separate entities, effectively immediately, they will share each other's resources and cooperate to provide comprehensive, end-to-end solutions to live event broadcast producers. "This strategic alliance enables both companies to collaborate in providing solutions that integrate our complementary product lines and expertise," said Tom Dickinson, General Manager for Bexel, in Burbank, CA. "Alliance Digital is a leading rental source for Avid and Apple nonlinear editing systems, but their rental business does not offer a broad spectrum of broadcast production equipment. Bexel is a leading provider of rented broadcast production equipment, but we do not offer Avids," said Dickinson. "By sharing our resources, we and Alliance Digital will now be better positioned to serve our customers and to grow and expand our respective companies."

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