In August of 2007, the senior management teams of Bexel Broadcast Services and ESPN met in Los Angeles to engage in a strategic discussion of new technologies and ways to deliver a more exciting viewer experience in future broadcasts ...Through the years, bexel has aligned itself with a large variety of broadcast partners to provide creative solutions to the needs, requirements ...and sometimes the demands of the top content producers in the entertainment industry.

This meeting with ESPN was no exception to the 'Bexel Rule' - during a one-day session, the executives from both organizations hammered out a number of creative, innovative ideas - with the sole purpose of creating more vibrant and dynamic television experiences for the viewer. Here is one thing that they came up with on that day...