For their coverage of the EURO 2008, ESPN called upon Bexel Broadcast Services to introduce a new and exciting look - and a new technology partner. LiberoVision brought their virtual cameras to the ESPN screens to provide a few new and exciting angles on the game. Through LiberoVision's award winning technology, TV viewers get unprecedented insights into the games of the best European soccer national teams and a new dimension in game analysis.

In August of 2007, the senior management teams of Bexel and ESPN met to engage in a strategic discussion of new technologies and ways to deliver a more exciting viewer experience in future broadcasts. The all-day meeting led to several possibilities that needed to be explored and developed. One of the most promising concepts was the Bexel-driven introduction of LiberoVision, a startup company from Zurich, Switzerland, that was spun off ETH Zurich by Stephan Wuermlin, Christoph Niederberger, and Professor Markus Gross. LiberoVision had developed a revolutionary technology for the sports broadcast. The vision was to provide the viewers with unlimited insight into the game. LiberoVision's technology is worldwide unique, patent-pending, and currently available for soccer as well as American football.

Using the program, the viewer can see the offside situation with the eyes of the linesman or take the position of the forward while looking out for better passing options - these are only two possible scenarios that were available for viewers in Switzerland, Germany, and the USA during the EURO 2008. In order to highlight such decisive situations from new, more revealing perspectives, ZDF and ESPN made use of LiberoVision's revolutionary technology "DiscoverEye". The idea behind the system is very straight-forward: Using the conventional, physical camera streams, the "magic eye"computes new images from new angles and puts them together to full flights in 3D space with hardly any loss in image quality.

"What-If" analysis go beyond pure mind games...

During EURO 2008, studio experts were able to interactively control the system through a touch screen: 3D-elements such as arrows, player highlights, or the offside line are integrated directly into the scene and move perspectively correct when the camera position changes. In "What-If" analysis, the position of players in the scene can be changed or players can be removed in order to bring the focus on important parts of the scene.

Thanks to this unique idea, brought to the table by Bexel, ESPN will analyze all EURO 2008 games from their studios in Bristol, Connecticut and broadcast to North as well as South America.

About LiberoVision

LiberoVision is one of the 100 "most promising" European startups

Recently LiberoVision was awarded a "Red Herring 100 Europe 2008". The award places the Swiss start-up among the 100 most promising private technology companies in the EMEA region (Europe, Middle East, Africa) and expands LiberoVision's impressive portfolio: Besides "Red Herring", LiberoVision was also awarded the Swiss Technology Award 2007, the Heuberger Winterthur Young Entrepreneurial Award 2007, the CTI Start-up Label, as a Venture Leader 2006 (former NETS), as well as the Venture 2006 award.

For more information about the company and its products, please visit www.liberovision.com.

Media contact: Stephan Wuermlin Stadler, CEO LiberoVision AG

Tel. +41 44 633 78 95

E-Mail: wuermlin@liberovision.com