For many years, our audio groups have exhibited at the National Association of Broadcasters convention under their individual brand names of Systems Wireless and Intercom Specialties. This year, we have decided to unveil our new, streamlined brand identity "“ individual specialty groups working under the Bexel Broadcast Services name and reputation.

Instead of featuring racks full of audio gear for sale or table tops displaying premier pre-owned equipment for sale, we will open our booth space to the idea of the Bexel Experience: A presentation of the oldest and most successful audio and video rental resource in the US, featuring specialists that can take you through all of the many services available "“ from simple one-camera commercial shooting to very complicated live, world-event broadcasts like the upcoming Olympic Games in Beijing. A lounge and conference rooms will be set up to accommodate meetings and demos of key services.

But what about the faithful old gang that wants to buy gear?

Don't worry. Equipment sales will still be happening all around the booth. Bexel BVG will be present with the best deals in used audio and video equipment on the show floor. Bexel ASG (formerly Systems Wireless and Intercom Specialties) will have their full sales line displayed as well as their own, custom ASG products that minimize frustration between the equipment and the users. Bexel BFS will have their world-class fiber optic products and solutions available for sale or rent.

Watch this space for more information on two important Bexel Broadcast Services technology partner demonstrations with 3G Wireless and Liberovision "“ every day of the show.