MEET JIM RICHARDSON, Director of Sales and the leader of the Bexel rental network. That's right - you have found the right guy. Jim oversees the work of the ten Bexel rental managers in charge of the ten national offices.

Jim joined Bexel in 1988 and, through the years, has worked his way up through EVERY operating position in the company - from driver to lead shop employee to Supervisor to Assistant Manager to Manager of Operations and then off to launch a series of offices around the country. It was only a matter of time before Jim was appointed to a position of serious authority and responsibility - a Director responsible for the smooth running day-to-day operations of the Bexel Network rental offices.

Now, in charge of rental sales and the daily management of our national sales organization, Jim has redefined the meaning of REAL 24/7/365: "Our customer is the center of what we do - why we do it - the way we do it - serving our customers for over 25 years has created The Bexel Way which, to me, should be a driving force for each and every individual in our organization. Our brand is only as strong as those that work inside of it and from those that we serve. Our service attitude has been honed by years of responding to customer's needs and providing solutions to common and sometime very unique production challenges. I learn something new with every day serving our customers and working with our employees - you have to be dynamic in this business, you cannot stay static or rigid. We live and breathe Bexel. I am proud of our brand and will always strive to give our customers - the Bexel commitment"¦to be there for them- whenever they call...whatever they need...wherever they are..."

jrichardson@bexel.com