The National Basketball Association (NBA) wants to give every fan a courtside seat To that end, the league is experimenting with a 3D, high-definition imaging system that it will demonstrate to advertisers, broadcast partners and other VIPs at a private viewing party during the 2007 NBA All-Star Game in Las Vegas.

The league hopes the technology will soon be widely adopted in large-format viewing environments, such as movie theaters and sports arenas, and eventually make its way to consumers' HDTV sets. For now, the league believes it's ideal for stadium viewing of NBA playoff games in cities with teams on the road. The NBA is working with equipment-rental firm Bexel to build a dedicated mobile 3D unit.