Media Day is an annual tradition at the Superbowl. And Bexel Broadcast Services led the charge as you can see from the positioning in this photo >>>

Media outlets from all over the world gather to interview players and coaches from each of the Superbowl participating teams. The media is given one hour with each team.

Says Lee Estroff, a senior Director of Bexel Broadcast Services who was there in the center of the action, "There had to have been at least 200-300+ television, print and radio organizations represented... Our gear was used in conjunction with NFL Network's live coverage of both teams' media sessions..."