From SVG News
Apr 21, 2009 - 1:04:59 AM
By Carolyn Braff

Bexel is well-known as a broadcast-services provider that does a little bit of everything, but, at this year's NAB Show, the company is making a point to clarify that statement.

"Our booth this year has a more elegant way of showing what we do," explains National Sales Manager Rhett Frazier. "The umbrella of the company is obviously Bexel, but we have specialty divisions/services/experts, and we want to highlight each of them and how they are all connected. Now that people need packaged solutions, they are starting to understand that, from a broadcast-services perspective, we are a great place "“ the only place - to go for help."

Bexel Audio Specialties Group (Bexel ASG) is known for high-end audio rentals, but the specialty subsidiary also handles professional audio sales and engineering integration services, including RF over fiber and copper. And, speaking of fiber "“ that is a significant part of the Bexel business as performed through another specialty unit known as Bexel Broadcast Fiber Solutions (Bexel BFS). "Stadium [fiber] retrofits are big business for us, and, typically, people just haven't known that we're capable of that," Frazier goes on to say. "It's the packaging of all of our various solutions that make the difference. Scalable flypacks and product re-sales are also available through our Broadcast Video Gear (Bexel BVG) unit as other important links in the overall Bexel experience."

At a time when the mandate for high definition is still going strong but broadcasting budgets are universally shrinking, Bexel finds itself in a unique position to execute for its clients. "At the first of the year, there was a certain amount of desperation about the economy, but people need solutions," Frazier says. "They need to find ways to be more efficient, and they really need the packaging because we know how to upgrade facilities. We know how to ease peoples' pain with financial solutions and leasing options. To be part of the Vitec family, which is financially really strong, is just great."

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