Bexel Broadcast Services worked with SVG as a "Platinum Sponsor" and A/V provider at this exclusive, invitation only panel discussion on December 10, in New York City. For many in the industry IPTV and broadband distribution of sports content remains a relatively unknown territory as yet mapped out only in broad detail like 16th century maps of the New World. But a panel discussion on IPTV issues at the SVG League Technology Summit looked to fill in some of those details and bring attendees into the age of Google maps.

Broadband service providers, for example, need to do more than just go from SD to HD to keep users happy. "It comes down quality, how to increase customer satisfaction," said Joe Inzerillo, MLB.com's SVP, Multimedia and Distribution.

The question is, quality on what platform?

"That's the whole challenge," said Grant Nodine, NHL.com VP, Technology. "Fans have come to expect HD, but on what devices?" Nodine suggests that the online product might be like the difference between what HBO offers via cable versus DVD packages of shows. "The online product should be different from what's on the TV side adding features, camera angles, commentary," Nodine said.