2008 marked the fourth year of inviting vendors to this production-driven meeting. It was also the 10th anniversary for The Alliance. The expo event on Tuesday was attended by all Alliance members present at the member meeting. There was a welcome reception Monday night that was SRO, and following the expo, there was another reception and a group dinner.

Alan McDonald, Helen Carr and Jim Richardson were on site representing Bexel Broadcast Services and Peter Harrison from Calrec joined in to serve the event. The Bexel focus was on ASG 5.1 Dolby and surround sound products and promotion of the new Ri-1000. Additionally, the Bexel team demonstrated the Iconix HD POV system, Sony BRC-700 Pan/Tilt system with a Panasonic 24" LCD.