On September 07, 2007, Bexel Broadcast Services launched an all new, user-friendly web site. The goal in re-design was to make the Bexel experience more dynamic for vendors and clients. Says Robert Nudo, Bexel VP/CMO: "We needed to utilize the world's most useful informational tool to display the things that really matter to our industry friends and clients "“ no one wants to drill down through layer after layer of HTML smoke and mirrors to find something important "“ like a phone number! Bexel is a very clean and organized brand"¦we like to keep it simple when we design the right solutions for production"¦it was time to tell the Bexel story in the same way, and then, put it all in a simple, easy to navigate container."