NBC Olympics has selected a 56 fader Alpha with Bluefin console to be stationed at Beijing's National Aquatics Center at the 2008 Olympic Games. System integration for the console, which will provide coverage of swimming and diving events, will be provided by NBC Olympics' official partner Bexel Broadcast Services, based in Burbank, Calif. Established in 1981 to provide video equipment and ancillary support gear to the production community, Bexel uses its subsidiary, the Audio Specialties Group - branded as Bexel ASG, as the exclusive Calrec distributor in the Central and Western regions of the USA.

The console brings the total number of Calrec boards used by NBC Olympics at the 2008 Olympic Games to eight; NBC is using two Sigma with Bluefin consoles at the International Broadcast Center, and a further five Omega with Bluefin consoles in fly-packs at various locations in the city. In addition to swimming and diving, Calrec consoles will be used to cover the opening and closing ceremonies, track and field, gymnastics, and beach volleyball.