MEMO to Bexel Account Executives (from Andrew McHaddad)...

Recently, a Bexel customer requested a "Spectrum Analyzer" to be rented along with a large show package including video monitors, wireless microphones, VTRs, and wireless communications. The Spectrum Analyzer that was delivered was not the type that the customer needed. The customer should have been more specific, however, once you read this, you, as an Account Executive, may be in a position to ask the customer for more information.

Spectrum:

n. A range with defined limits containing particular items with characteristics in common.

adj. Limiting or defining the extremes

Analyzer:

n. A device used to separate into constituent elements so as to elucidate the interrealtion of the parts and the nature or significance of the whole known item or group of items.

More to come... (See Sound Advice Number 149)