"S" "¦ "W" "¦ "L" "¦that's right, for over three decades of quality service, those three letters stood for Systems Wireless Limited, the stand-alone one-time leader of all of the United States RF, professional audio and communications solutions companies. At first, the company excelled at packaging complicated RF systems for sale to the major networks and television producers. Building on a fast-track and always stellar reputation for ultimate customer service, SWL quickly became the #1 Pro Audio Dealership in the USA. SWL was a true sales, rental and service organization - the unchallenged national leader.

It has often been said that SWL wrote the book on RF technology in the US broadcast television community. Because the most important Network producers and tech managers needed professional help in some of the most hostile RF environments in the world, SWL became first call for technical advice and equipment selection.

It was only a matter of time before management realized that the brand should open a full-on "service" department - a group of hard core industry pros, completely factory trained and certified to fix and maintain all of the brands carried. The SWL Service Department became the first "Factory Authorized" Service Center for all of the top audio brands - Beyer Dynamics, Clear-Com, HME, Lectrosonics, RTS, Sennheiser, Telex, and many more"¦

Next step? It was a natural"¦if you already sell all of the best audio products on the market and if you have a room full of engineers building packages and providing warranty service on all sales, then why not offer all of your products for rent, too? The day that SWL "Rentals" was launched changed the RF industry. Now you could rent a product for a day or a week or a month and, if you really liked it, you could buy it for your own facility. What a great formula for success. SWL became the strongest, most diverse full service professional audio resource in the country. And that is where they stayed "¦until"¦

SOLD!

"¦the day that SWL's owner decided to sell the business to none other than Bexel Broadcast Services, yet another US technology leader. Bexel always looked for the BEST - only the leaders in various technologies became candidates for acquisition and, in May of 1998, SWL joined the Bexel family as the centerpiece of its new commitment to professional audio rentals. An integration effort began to bring together the technical talent pool of SWL, Intercom Specialties (another acquisition of the day) and the traditional Bexel Audio Department. The combination of these three powerful groups, mixed with Bexel's flagship REAL 24/7/365 EMERGENCY SERVICE platform, created a formidable audio machine that was ready to take on a national marketplace that was ready for a change"¦

WE HEAR YOU!

The Audio Specialties Group of brands was born! And, the professional audio and communications industry has never been the same. The ASG brands worked together to amalgamate their tech talent and consolidate their inventory into one powerful "mound of sound". This website has worked to educate the industry as to what has happened to the pros at SWL and Intercom Specialties, providing a very straight forward and clear cut message - all have become one. We are more powerful when we act as one"¦

Welcome to the new world. Welcome to Bexel ASG.

Want to learn more about what happened to SWL and how Bexel ASG is now the ultimate audio specialties resource in the country? In the world? Talk to Marcos Nieves, a veteran of the original SWL and a true service professional - and an RF Answerman that has ALL the answers:

mnieves@bexel.com

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